Ashton Boiar | Copywriter

Copy à la carte…

One-offs and smaller projects. Kids toys, retirement, a little of everything but the kitchen sink. Actually, that’s somewhere in here too.

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Women in Sports Luncheon (2024)

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Women In Sports Luncheon (2025)

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Something else you’re looking for?

Let’s talk at [email protected].

Here’s a few other clients I’ve worked with:

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Virginia Department of Health

About Me

Copywriter with 3 years of agency & freelance work. Charlotte, NC local.

Been writing for all sorts of clients for the last few years. Stuck learning the same song on bass for some months. As we speak, probably scrolling Reddit for a way too many minutes now.

I also have a resume. But if you’re in CLT, I might just walk right into you. Either way, here’s the dirt:

UNC Chapel Hill, 2023

Freelancing since 2024
Writing at West Cary Group since 2024

Look, I’m on my own website!

^ Remind him to do something about his one (1) professional picture.

Let’s talk

[email protected]
(919)-314-7065
LinkedIn

Or hear what others have to say first.

Real nice words from nice, real people

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“Your overall approach to creativity, writing, and, well, life are exactly what we’re looking for.”

– Freelance client

Lewis Ginter Botanical Garden

Pruning the “been there, done that” from a regional attraction.

A garden with a million flowers and a stately conservatory is a once-in-a-lifetime experience.

But what would make it a monthly experience? At Lewis Ginter, it’s classes, hangout spots, seasonal events, and all the things that folks haven’t been hearing about.

Evergreen Rebrand (Digital)

A garden you can see yourself in all year.

Connected TV Spots (0:30 and 0:15)

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YouTube Bumper Ads

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Come Find Your Garden

See what’s new. Discover the year-round possibilities at Lewis Ginter Botanical Garden.

There’s hands-on learning, live music events, and 60+ acres of beauty all in your garden.

Learn More

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A Hangout Spot for Every Vibe

Deepen Your Roots. Grow Your Connections. Unplug from the Everyday in Your Garden.

Lewis Ginter Botanical Garden has experiences for the artist, learner & music fan in you.

Learn More

Google Display – Responsive

There’s a Garden Just for You	Enjoy quiet in the rose garden and woodland walk. Make memories at the children’s garden.
Screen-Free Fun in Nature	Over a dozen display gardens and 60 acres of beauty await in your garden. Plan your visit.
Kid Day Camps & Adult Classes	Seasonal art exhibits and festivals – see what’s fresh at Lewis Ginter Botanical Garden.
See Art Exhibits & Festivals	What’s your vibe? Live music or art exhibits? Find it at Lewis Ginter Botanical Garden.
A Place to Nurture Connections	Deepen your roots with cultural events. Branch out with 80+ art or conservation classes.
Hands-On Learning, All Levels	Your garden is where people get together for life milestones or regular Thursday nights.

The Impact?

4.8M total impressions

1.4% CTR

GardenFest of Lights 2025 (Digital)

Your garden becomes your holiday tradition.

YouTube Spots (0:15)

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Find Your Garden This Season

Plan your visit to Dominon Energy GardenFest of Lights at Lewis Ginter Botanical Garden

Make a million lights, live music, and s’mores part of your tradition. Tickets limited.

Learn More

Google Demand Gen – Image

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Be Wowed By a Million Lights

Popular times are limited. Give the gift of the #1 U.S. Holiday Light Display this season.

Book Now

Cozy Up to a New Tradition This Season	The joy of Dominion Energy GardenFest of Lights is only at Lewis Ginter Botanical Garden.
Popular Nights Go Fast, Book Yours Now	Make the magic yours, from gift shopping and family pictures to model trains and Santa.
Snap Holiday Pictures by a Real Tree	Your Lewis Ginter Botanical Garden is getting in the spirit with a million lights.
Fireside Memories With Friends & Family	Warm up to a new tradition of hot cocoa, s’mores, and meals with Santa. Book your tickets.
Get in the Spirit With Hot Cocoa & Santa	Plan your visit today. Come find your cheer at DominionEnergy GardenFest of Lights.
Your Family, Your Tradition, Your Garden	Tickets are going fast for Dominion Energy GardenFest of Lights.
See Dominion Energy GardenFest of Lights	Ready for an unforgettable winter break? visit Dominion Energy GardenFest of Lights.

Paid Meta

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A Million Lights Await

Find your cheer at Lewis Ginter Botanical Garden.

Discover Your Tradition

Organic Meta

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Popular times are going fast for Dominion Energy GardenFest of Lights at Lewis Ginter Botanical Garden! Give the gift of the #1 U.S. Holiday Light Display and celebrate the season with a million lights. There’s a winter wonderland waiting just for you. Book your visit now at lewisginter.org. @LewisGinter

The Impact?

5.3M total impressions

2.09% CTR

Increased attendance

Allianz

What makes travel priceless?

Delays, cancellations, and stolen luggage aren’t what Allianz travel insurance is really about.

It’s for protecting unforgettable experiences — unique to each traveler, worth more than any coverage, and waiting for you.

“Get Ready” (Video)

Congdon Yards

From historical to legendary in Downtown High Point.

Welcome to High Point, an old-time textile hub — now home to a new generation of entrepreneurs, hybrid workers, and artists.

Off Main Street, you’ll find Congdon Yards, a mill turned mixed-use campus. It’s a spot that locals had heard of, but now can’t stop talking about.

congondyards.com

Home

About

Visit

Work

The Generator

Richmond International Airport

Making a destination of the journey

Richmond International Airport (RIC) is just small enough to slip under the radar of “iconic” status. But their regional and worldwide reputation is only rising — and landing smoothly with travelers and industry partners.

OOH & Digital

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Print

St. Christopher’s School

More than an education – edification.

Private school is a big decision, and St. Christopher’s School isn’t the only option — even locally. What makes the school unique is a curriculum and a community that’s made for life.

Fall Admissions (Digital)

A school built for how boys learn.

Lower School (Meta, PMAX, Demand Gen – Image)

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Your Son Starts Strong Here

We Nurture Growing Minds and Active Bodies.

Our hands-on academics celebrate all the ways that boys can play, think, and care deeper.

Learn More

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Upper School (Meta, PMAX, Demand Gen – Image)

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Growing Character With Care

St. Christopher’s School Loves and Gets Boys Best.

Picture your son reaching his best with brothers and mentors who know boys.

Learn More

The Impact?

2M+ impressions

1.71% CTR

Increased Open House attendance

“Summer Saints” Co-Ed Camps (Digital)

Co-ed summer learning with the same virtues.

Day Camps (Google Demand Gen – Image)

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Ready for Your Camper to Make a Splash?

Adventure awaits every kid at ‘Summer Saints’ coed day camps. Don’t wait to register!

Learn More

All Camps (Google Demand Gen – Image)

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Camps for All-Star, Artsy & A+ Kids

Campers create, code and cook at ‘Summer Saints.’ Hurry, register today!

Learn More

The Impact?

2.7M impressions

800k impressions over projection

2% CTR

Potbelly

Coming in hot and hitting the spot.

Potbelly’s lunchtime crowd was craving something new in select test markets. Hearty, handheld, and not-too-high-carb hot wraps.

Posters

With Emily Peters and Stephanie Patino

(Big ups to Tommy Ryan on design too)

Radiology Imaging Associates

The choice that patients (and providers) didn’t know they had.

Interventional radiology is more than just an alternative to surgery. It’s often the treatment path least disruptive to patients’ lives.

Radiology Imaging Associates (RIA) launched the Interventional Specialists of Florida sub-practice to put this innovative care and better outcomes on more patients’ horizons.

isfclinic.com

Home

For Patients

Services

About

srsradiology.com

Better outcomes start in the diagnostic phase. RIA also launched their Select Radiology Solutions subdivision, leaning into this specialized and digital field to plug top radiologists from across the nation into any practice.

Home

Services

Careers

About

Dominion Energy

‘Tis the season for energy savings.

When you say “high energy bill,” many Virginians think summer. But Dominion Energy knows that’d be leaving money on the table – and in the heater – for winter in the Southeast (whenever that is.)

Winter Savings Tools (Digital)

Stackable rebates with a seasonal wrapping.

Google Display

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Google Demand Gen – Image

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Bundle Rebates, Stack Your Savings

Stack smart energy rebates and rewards. Watch small habits snowball into big savings.

Learn More

StackAdapt Native

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Layer on Smart Habits, Stack Up Energy Savings.

This season, let small changes snowball into big savings with Dominion Energy rebates, rewards, and programs.

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Meta Paid

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Get a Flurry of Rebates

See how the Stack Your Savings Tool melts costs.

Unwrap Energy Savings

The Impact?

CTR up 12.9% in one month

AlexRenew

Where water infrastructure connects more than pipes.

We don’t give much thought to sewers, but they run deep. In Alexandria, infrastucture construction is entagled with centuries of local history, the environment, and the city’s future. All this includes difficult and complicated information, but AlexRenew believes citizens of all ages should be part of the conversation.

Construction at African American Heritage Park (Ribbon-Cutting Collateral)

Healthier futures. Honored legacies.

Event Brochure

Learning for Kids

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More Kids’ Outreach

Girl Scouts Event

Explore the science of wastewater treatment.

Educational Storybook

A wonderful walk-through of the AlexRenew facility.

COMING SOON

Mid-Hudson Valley Federal Credit Union

Making debt feel lighter.

Credit card debt can weigh a lot more than just the dollar amount or APR. That’s why Mid-Hudson Valley FCU (MHV) offers great rates with a real helping hand to get members unstuck.

Q1 Personal Loans

Relief that even beats the rate.

Google Demand Gen – Image

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Bundle Your Debt. Start Fresh.

Consolidate debt with confidence. Let finances feel lighter in 2026. Become an MHV member.

Apply Now