Copy à la carte…
One-offs and smaller projects. From kids toys to retirement, find a little of everything but the kitchen sink (actually, that’s somewhere in here too).
Something else you’re still looking for?
Let’s talk at [email protected].
About
Been copywritin’ for a couple years. Stuck learning the same song on bass guitar for a few months. As we speak, probably scrolling Reddit for a few too many minutes now.
What else? Well, there’s always my resume and future obituary. Or if you’re in Charlotte, NC, I might just walk right into you.
Ready to talk business? Me neither. But on the off chance you’re looking for a copywriter…
[email protected]
(919)-314-7065
LinkedIn
Bonus round – real nice words from nice, real people…
“Ashton’s kindness and willingness to help others make him an irreplaceable friend.“
– Ex co-worker & Scrabble rival
“Your overall approach to creativity, writing, and, well, life are exactly what we’re looking for.”
– Freelance client
“Clients are always saying ‘We love all these options, it’s hard to choose!’”
– My boss
“He’s writes great copy that prioritizes client service. Ashton is trustworthy and reliable in a way that always makes my job as an AM easier.“
– Someone I nag on Teams a lot
Lewis Ginter Botanical Garden
Digital Campaigns
Pruning the “been there, done that” from a regional botanical garden.
It’s obvious why a sweeping garden with a million flowers and a stately conservatory makes for a once-in-a-lifetime experience.
But what would elevate it to a several-times-a-month experience? For Lewis Ginter, it’s the growing roster of classes, chill hangout spots, seasonal events, and everything that people aren’t hearing about.
Here’s how a series of evergreen and one-off campaigns, under a new brand umbrella, have been cultivating awareness and visits.
Evergreen Rebrand | Digital Campaign
Connected TV
YouTube Bumpers
| Headline | Come Find Your Garden |
| Long Headline | See what’s new. Discover the year-round possibilities at Lewis Ginter Botanical Garden. |
| Description | There’s hands-on learning, live music events, and 60+ acres of beauty all in your garden. |
Google Display
| Headlines | Long Headlines | Descriptions |
| There’s a Garden Just For You | Deepen Your Roots. Grow Your Connections. Unplug from the Everyday in Your Garden. | Lewis Ginter Botanical Garden has experiences for the artist, learner & music fan in you. |
| 60+ Acres of Display Gardens | Discover the Year-Round Possibilities Just for You at Lewis Ginter Botanical Garden. | How will you make Lewis Ginter Botanical Garden yours? Explore, learn, and enjoy today. |
| New Experiences, Every Season | Stroll through 60+ acres of gardens, enjoy rotating art exhibits, or hang out on the lawn. | |
| A Hangout Spot for Every Vibe | Enjoy quiet in the rose garden and woodland walk. Make memories at the children’s garden. | |
| Screen-Free Fun in Nature | Over a dozen display gardens and 60 acres of beauty await in your garden. Plan your visit. | |
| Kid Day Camps & Adult Classes | Seasonal art exhibits and festivals – see what’s fresh at Lewis Ginter Botanical Garden. | |
| See Art Exhibits & Festivals | What’s your vibe? Live music or art exhibits? Find it at Lewis Ginter Botanical Garden. | |
| A Place to Nurture Connections | Deepen your roots with cultural events. Branch out with 80+ art or conservation classes. | |
| Hands-On Learning, All Levels | Your garden is where people get together for life milestones or regular Thursday nights. |
Dominion Energy GardenFest of Lights 2025 | Digital Campaign
YouTube
| Headline | Find Your Garden This Season |
| Long Headline | Plan your visit to Dominion Energy GardenFest of Lights at Lewis Ginter Botanical Garden. |
| Description | Make a million lights, live music, and s’mores part of your tradition. Tickets limited. |
Google Demand Gen
| Headlines | Descriptions |
| Be Wowed By a Million Lights | The joy of Dominion Energy GardenFest of Lights is only at Lewis Ginter Botanical Garden. |
| Cozy Up to a New Tradition This Season | Make the magic yours, from gift shopping and family pictures to model trains and Santa. |
| Popular Nights Go Fast, Book Yours Now | Share the joy of Dominion Energy GardenFest of Lights. Don’t wait to get your tickets. |
| Snap Holiday Pictures by a Real Tree | Discover your winter wonderland or unwind by the fire at Lewis Ginter Botanical Garden. |
| Holiday Magic Comes Alive in Your Garden | Popular times are limited. Give the gift of the #1 U.S. Holiday Light Display this season. |
| Fireside Memories With Friends & Family | Your Lewis Ginter Botanical Garden is getting in the spirit with a million lights. |
| What Will Your New Festive Tradition Be? | Your Lewis Ginter Botanical Garden is getting in the spirit with a million lights. |
| Get in the Spirit With Hot Cocoa & Santa | Plan your visit today. Come find your cheer at DominionEnergy GardenFest of Lights. |
| Your Family, Your Tradition, Your Garden | Tickets are going fast for Dominion Energy GardenFest of Lights. |
| See Dominion Energy GardenFest of Lights | Ready for an unforgettable winter break? visit Dominion Energy GardenFest of Lights |
Meta Paid
| Primary Text | Headlines | Link Description |
| Festive gardens, model trains, a million lights. | A Million Lights Await | Discover Your Tradition |
| Find your cheer at Lewis Ginter Botanical Garden. | Unwrap Your Holiday Garden | |
| You’re invited to share the magic with loved ones. | Hot Cocoa, S’mores & Santa | |
| How will you get in the spirit? Plan your visit. | Make Winter Break “Wow!” | |
| Come see Dominion Energy GardenFest of Lights. | Tickets Go Fast, Book Yours |
Meta Organic (Radio Poder cross post)
| Get in the spirit this season at Dominion Energy GardenFest of Lights, only at Lewis Ginter Botanical Garden. Explore festive forests. Cozy up to hot cocoa, s’mores, and live fireside music. Be wowed by a million lights. Popular nights go fast – book yours today at lewisginter.org. @LewisGinter |
| What new traditions and heartwarming memories will you find at Dominion Energy GardenFest of Lights? From family pictures by a real tree to meals with Santa, there’s magic around every turn at Lewis Ginter Botanical Garden. Tickets are limited. Don’t wait to get yours at lewisginter.org. @LewisGinter |
| Make this winter break unforgettable with a million festive lights, model trains, and even meals with Santa. Lewis Ginter Botanical Garden invites you to unwrap all the magic of Dominion Energy GardenFest of Lights and cherish new traditions with loved ones. Tickets go fast, so plan your visit today at lewisginter.org. @LewisGinter |
| Popular times are going fast for Dominion Energy GardenFest of Lights at Lewis Ginter Botanical Garden! Give the gift of the #1 U.S. Holiday Light Display and celebrate the season with a million lights. There’s a winter wonderland waiting just for you. Book your visit now at lewisginter.org. @LewisGinter |
Allianz
Video Campaign
What makes travel priceless?
Delays, cancellations, stolen luggage – travel insurance seems to be all about the worst possible side of travel.
But that isn’t why people buy it from Allianz. In reality, it’s about peace of mind for the priceless moments, experiences, and connections that aren’t part of any coverage plan. This is exactly the point of a video campaign that engages six types of Allianz customers on what travel protection is really worth.
Videos (…technically storyboards for now)
Authenticity
Digital Nomads
Luxury
Reconnection
Sustainability
Wellness
Congdon Yards
Web Launch
From historical to legendary in Downtown High Point.
Welcome to High Point, NC, an old-time furniture manufacturing hub — now home to a new generation of entrepreneurs, hybrid workers, and artists.
Right off Main Street, you’ll find Congdon Yards, a mixed-use campus and former textile mill. Its website tells the story of how Congdon Yards evolved from a spot locals have heard of to one they can’t stop talking about.
Ready to poke your head in to congdonyards.com?
Website
Home
About
Visit
Work
The Generator
Richmond International Airport
Branding
The journey itself as a destination.
Richmond International Airport (RIC) is just small enough to slip under the radar of “iconic” status in its region.
Nonetheless, they carry a strong, outsized reputation among customers and partners. With an evolving brand of similar quality, RIC is getting the little things right to ride their biggest wins even higher.
See how it’s all landing, from billboards to industry publications and beyond.
OOH & Digital
St. Christopher’s School
Digital Campaigns
More than an education – edification.
If you’re a parent considering private school for your son, St. Christopher’s School is far from the only option in Richmond. So what makes it unique? More than just the curriculum, it’s a school designed around how boys learn and grow in virtue for life. This sets their academics, and even co-ed summer day camps, apart from the rest.
With a few digital awareness pushes to sharpen the school’s competitive edge, site traffic and open house registrations are up.
Fall Admissions | Digital Campaign
Lower School
| Headline (27) | Long Headline (90) | Description (50) |
| Your son starts strong here | We nurture growing minds and active bodies. | Our hands-on academics celebrate all the ways that boys can play, think, and care deeper. |
| Where young learners lead | It’s never too early for boys to get inspired. | Is your son a leader or a dreamer? Picture him becoming both at St. Christopher’s School. |
| We know how boys learn best | How can we make all the difference for your son? | Discover how our students grow into their own from Junior Kindergarten through 12th grade. |
| Kindness is our curriculum | Get to know St. Christopher’s School in-person. | Make your visit to the St. Christopher’s School campus. See growth and service in motion. |
| Build his foundation for life | Apply by Jan. 1 for a first-round decision. | Be first to get your St. Christopher’s School decision. Priority applications due Jan. 1. |
Middle & Upper School
| Headline | Long Headline | Description |
| Growing character with care | St. Christopher’s School loves and gets boys best. | Picture your son reaching his best with brothers and mentors who know boys. |
| The best in every young man | Your son. His community. St. Christopher’s School. | Education for life, built for boys – find your son’s place at St. Christopher’s School. |
| We inspire boys to thrive | Join a tradition focused on your son’s potential. | Every boy is a leader in our 100+ year tradition of excellence, empathy, and integrity. |
| Who will your son become? | You’re invited to visit St. Christopher’s School. | Come see life at St. Christopher’s School, where boys learn, laugh, and lead together. |
| Learning for college & life | Have your son considered first. Apply by Jan. 1. | Apply by Jan. 1 to St. Christopher’s School to get priority in first-round decisions. |
The Impact
- 2M+ impressions
- 1.71% CTR to admissions page
- Increased YoY Open House attendance
Summer Saints Co-Ed Camps | Digital Campaign
Google Demand Gen (Day Camps)
| Headlines | Descriptions |
| Ready for Your Camper to Make a Splash? | Adventure awaits every kid at ‘Summer Saints’ coed day camps. Don’t wait to register! |
| Everything Summer, Each Week | ‘Summer Saints’ shares the fun of sports, crafts, and swimming with new campers each week. |
| Create a Camp Week Your Kids Will Love | Enjoy unforgettable ‘Summer Saints’ half-day camps. Dive into fun and games at the pool. |
| Campers Dream Big & Beat Summer Boredom | Mix and match half-day camps at ‘Summer Saints’ – where kids’ summer fun is on your time. |
| Half-Day Camp Fun for Every Kind of Kid | Explore limitless coed summer camps at ‘Summer Saints.’ What will your camper’s summer story be? |
Google Demand Gen (Camp Variation)
| Headlines | Descriptions |
| Camps for All-Star, Artsy & A+ Kids | Campers create, code and cook at ‘Summer Saints.’ Hurry, register today! |
| Don’t Miss 100+ Coed Summer Camps | At ‘Summer Saints’ coed camps, kids find confidence on the field and the canvas. |
| Who Will Your Camper Be This Summer? | Campers love science, crafts, magic – even math at ‘Summer Saints.’ Registration now open. |
| Customizable Camps – Jun. to Aug. | What skills and summer memories will your kids gain at ‘Summer Saints’ coed camps? |
| Kids’ Camps for Each Week of Summer | Summer Saints’ camps include STEM, sports and more – create a summer blast for kids! |
The Impact
- 2.7M total impressions
- 800k impressions over projection
- 2% CTR
Potbelly
Product Launch
Coming in hot and hitting the spot.
Potbelly’s lunchtime crowd was craving something new: hot wraps. Hearty, handheld, and not-too-high-carb. With a series of made-to-order posters to debut each wrap, this fresh menu line got rolling in select test markets.
Posters
CWs: Ashton Boiar, Emily Peters, Stephanie Patino
(Big ups to Tommy Ryan on design too)
Radiology Imaging Associates
Web Launch
The choice that patients – and providers – didn’t know they had.
For many chronic health conditions, interventional radiology is more than just an alternative to surgery. It can be the choice of treatment that’s least disruptive to patients’ lives.
Interventional Specialists of Florida, a board-certified sub-practice of Radiology Imaging Associates, provides this same innovative care – and now with a website empowering patients (and referring physicians) to consider their best possible pathway to wellness. Discover isfclinic.com.
Website
Home
For Patients
Services
About
Radiology also opens new doorways to better patient outcomes – even as early as the diagnostic stage.
Making the most of this highly specialized and digital field of medicine, Select Radiology Solutions, a subdivision of Radiology Imaging Associates, is recruiting hundreds of board-certified radiologists and plugging their expertise into practices around the nation.
The next step? A site to show these clinics how patients, practices, and physicians all win. Discover srsradiology.com.
Website
Home
Services
Careers
About
Dominion Energy
Digital Campaign
‘Tis the season for energy savings.
When you say “shockingly high energy bill,” many Virginians’ first thought is summer. But Dominion Energy knows that’d be leaving money on the table – and in the heater.
With a lightweight awareness push, Dominion got the word out about all the ways customers can save, just in time for winter in the Southeast (whenever that is).
Winter Awareness | Digital Campaign
Google Display
| Headlines | Descriptions |
| Bundle Rebates, Stack Your Savings | Stack smart energy rebates and rewards. Watch small habits snowball into big savings. |
| Stack Rebates and Savings All Winter | The Stack Your Savings Tool is helping you layer up on savings. Try it today. |
| Warm Up to the Stack Your Savings Tool | Keep cozy at home without the cost. Earn rebates and more with our energy savings tool. |
| Layer On Smart Habits, Stack Savings | Ready to stack your savings this season? It’s easy to get energy rebates and rewards. |
| Smart Habits Stack Savings This Season | Cut costs with Peak Time Rebates. Unwrap even more savings with a Virtual Energy Audit. |
StackAdapt Native
| Headline | Layer on Smart Habits, Stack Up Energy Savings. |
| Body | This season, let small changes snowball into big savings with Dominion Energy rebates, rewards, and programs. |
Meta Paid
| Primary Text | Headlines | Link Description |
| Small changes can snowball into big savings. | Find Ways to Layer Savings | Unwrap Energy Savings |
| Bundle your rebates and stack your savings. | Stack and Save All Season | |
| Layer energy savings with rebates and programs. | Stack Savings This Winter | |
| See how the Stack Your Savings Tool melts costs. | Get a Flurry of Rebates | |
| Keep cozy without the cost when you stack savings. | Ready to Layer on Savings? |
The Impact
- 12.9% relative CTR increase across channels
AlexRenew
Community Outreach
Water infrastructure that connects much more than pipes.
In Alexandria, like most cities, folks don’t give much thought to their sewer systems – until there’s construction.
For wastewater treatment authority AlexRenew to complete citywide infrastructure upgrades on the order of billions of dollars and years of work, lasting public awareness, understanding, and engagement is key.
Sometimes this takes the form of children’s storybooks. Other times, community event brochures in respectful recognition of historical sites near construction. Always, a healthier future is the focus.
Construction Ribbon-Cutting | Event Collateral
Hooffs Run Interceptor at African American Heritage Park
Brochure
Kids Activity
Pendleton St. Promenade
Brochure
AlexRenew Open House | Event Collateral
Brochure
Photo Frames
AlexRenew Girl Scouts | Event Collateral
Social Post & Event Kickoff Video
More Social Posts
Botanical Garden
