When it comes to employer health insurance, traditional options include paying for full coverage from an insurance provider or the employers funding it themselves (self-funding). But, there’s nothing traditional about Blackwell Captive Solutions, a B2B company built on the captive, a more radical and democratic insurance structure where businesses pool their financial resources and risk together.

How can Blackwell market themselves to forward-thinking businesses fed up with the underwhelming status quo of traditional health insurance options?

Blackwell 1/1 & 7/1 email and paid linkedin Campaign

For employers choosing their coverage on January 1st (1/1) or July 1st (7/1), it pays to take a risk and say “yes” to innovative partnerships—and not just in health insurance.